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Digital Marketing Training

Digital Marketing Course
Level Beginner
Duration 130hrs
Seats 20
Week Days Monday - Friday
7:30AM to 05:00PM
Weekend Saturday -Sunday
7:30AM to 05:00PM

Digital marketing  is in simple terms, the promotion of products and services on internet by creating awareness and thereby leveraging brand identity. Our 3 months training course will help you master the core and advanced digital marketing concepts such as Google Analytics, Google Ads (formerly “Adwords”) & Bing Ads, Social Media Marketing (facebook, twitter, linkedin, instagram, pinterest etc.), Search Engine Optimisation (with updated algorithms and tools), Video Marketing (from scripting to pre-production to creation to post-production), Email Marketing, E-Commerce Website Development, Blogging, Affiliate Marketing and much more . Our institute offers all these and more in just one training program and you pass out with nine certifications that include those from Google and Hubspot, besides the certification from Tandem Institute Trivandrum.

Search Engine Optimisation (SEO)

SEO is the process of driving your website to the top of the SERPs (Search Engine Results Pages), preferably the first page of search engines like google, bing etc., when a prospect searches for keywords related to your business, so that your website gets maximum visibility.

The main challenge in performing SEO comes lies in that the algorithms keep changing/updated frequently and with hundreds of search engine algorithms rolling out every year, it is mandatory that you keep up with the pace and learn the most advanced techniques, rather than following the age-old customs and techniques to no avail.

This is where we make a difference. Our instructors are passionate about this field and are digital marketers with years of experience by their sides and they are avid readers and followers of SEO blogs and forums. They teach you the most updated tactics besides sharing their experiences in implementing them and the results they gain doing so.

All the concepts in Onpage and Offpage SEO are covered in-depth and every technique we teach are purely white hat, so that you can be sure what you learn and implement are safe in the eyes of crawlers. We prepare you for interviews with notes, whitepapers, questionnaires, blog articles and hands-on training and every student would perform SEO on his/her own website (we make you create one from scratch free-of-cost indeed!) and you would take part on live projects too, so that once you enter a working environment, you never feel anything new. Hurray!

Social Media Marketing and Optimisation (SMM & SMO)

Social Media Marketing can be considered the process of promoting a product/service on social media platforms like facebook, twitter, instagram, pinterest, whatsapp and several hundred others. Our Social Media Marketing program comprises of lessons in marketing and optimising brands on social platforms to create identity and generate more leads for one’s business thereby. Close monitoring social media is very critical today, as billions of consumers state their woes on those platforms and expect to get a solution. No other medium gives you insights on the changing trends and fad like social media and it isn’t surprising to see businesses investing lavishly to leverage their brands socially.

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